Back in march, The Art of Frank, Inc. posted a blog regarding it’s work at the… Brooklyn small business and procurement expo 2011. you can view this article by clicking this: Link
In addition to the signage, title/logo design, and the overall graphic campaign for the event, we designed the Program guide, featured here:
Front and back of the directory
Close up, opened
Close up of logo and some information inside
We were asked to design the main logo for the event pictured here:
First official logo and title
It is a representation of the iconic structures representing NYC. The predominant symbol being the statue of liberty’s torch, leading the way through the Brooklyn bridge, a symbol of hope, lighting the path for small businesses during these challenging times. This logo appeared on advertisements for the expo, even on a local Queens, NY spanish language newspaper, “La Voz” (the voice) pictured here:
La Voz newspaper
The advertisement was on the back of the newspaper
Closeup of the newspaper print of the illustrated logo
Our shameless little plug at the bottom of the newspaper
Thanks for reading this blog post and we’d love to hear your feedback by posting a comment below or on our social media links.
Excellent work — particularly that cover image. It comes together powerfully. I raise my torch to you!
Thanks for the kind comments, Mike! It’s too bad they didn’t use that illustrated logo as their primary logo but hey it appeared on a newspaper and I enjoyed the symbolism behind it. Thanks for the raised torch as well, I raise mine to you as well but I ain’t passing it anytime soon! all the best